Internet Marketing Strategy
The most important ingredient in your Internet Marketing strategy
What do you think the most important ingredient to a successful internet marketing strategy is?
It might sound a bit silly and basic, but you would be surprised how many business owners and marketing professionals don’t really think through what is necessary to successfully market a business on line so that their website actually generates new business.
Branding, telling a good story
You may have the greatest company in the world. But if you don’t know how to convey that to customers, you may as well not exist.
Every entrepreneur believes his or her business is remarkable. As I work with clients during many years to uncover and determine brand strategies, they’re always very eager to tell me about how special their business is. Most of the time, I reply by saying, “You’re right. You definitely have something unique to offer, and have a good operations system in place to deliver what you promise to customers.”
To Blog or Not to Blog
6 Reasons Every Small Business Should Be Blogging
I am amazed at the blog-reluctance of many small businesses. I hear things like “I don’t have time to blog”, “blogging doesn’t make sense in my industry”, and sometimes even the dreaded “what the heck is a blog?”
Social Networks
10 Tips to Make Social Networks Work
1. get involved in multiple social networking websites
I would suggest signing up to 2 or 3 social networking websites really. You can then use each of them to promote the others. Invite people from one networking platform to connect with you on the others.
Branding
Why Brands should leverage Social Media
Enabling constituents to communicate with each other and share information, tips, stories and resources will result in increased brand awareness and loyalty.
Google is GOD!
